Many consumers consider selling their home directly (FSBO) but eventually turn to REALTORS ®. Smart home sellers realize they need the expertise in pricing their home, making connections with REALTORS ® working with buyers, arranging and staffing open houses, and coordinating with other professionals in the sales process.

REALTORS ® are experts in helping protect your interest, whether you are buying or selling a home, even after the contract is signed. Of course, a REALTOR ® can offer far more kinds of guidance and information during the process.

Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR ®.

REALTORS ® work independently, for small agencies, or for large brokerages. They help people buy and sell residential or commercial properties, vacation homes, and land; some specialize in auctions; and others are buyer's representatives.